Reduce churn with critical NPS surveys

NPS tool

NPS Tool: Enhance Customer Experience and Boost Business Growth

Net Promoter Score (NPS) tools have become essential for businesses seeking to measure and improve customer satisfaction and loyalty. By utilizing NPS tools, organizations gain valuable insights into their customers’ experiences, allowing them to identify areas for improvement and ensure continued business growth. With the rising significance of customer feedback in today’s competitive market, it is crucial for companies to invest in an effective NPS tool that will streamline the process of collecting and analyzing customer data.

There are numerous NPS tools available in the market, each offering unique features and capabilities. Some popular examples include Qualtrics, Delighted, and HubSpot’s Customer Feedback Software. These platforms help businesses gather real-time feedback from their customers, effectively evaluate their loyalty, and pinpoint areas for enhancement. It is crucial for organizations to select an NPS tool that aligns with their specific needs and goals, ensuring a comprehensive understanding of their customers’ opinions and sentiments.

NPS tool

By implementing an NPS tool, businesses can nurture an environment of continuous improvement and heightened customer satisfaction. Gaining insights from customer feedback becomes an integral part of an organization’s growth strategy, ultimately boosting overall business performance and fostering long-term customer relationships.

Understanding NPS Tools

Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a popular customer experience metric used by companies worldwide to gauge customer loyalty. It measures the likelihood of customers recommending a business to their friends or colleagues and helps identify unsatisfied or at-risk customers.

NPS Survey

An NPS survey is a tool that collects responses from customers, asking them to rate their likelihood of recommending a company’s products or services to others. The survey typically uses a scale of 0 to 10, where 0 is least likely and 10 is highly likely. NPS tools help create, share, analyze, and derive valuable insights from the survey data.


Promoters are loyal customers who provide positive word-of-mouth for a brand. They are identified when they respond to the NPS survey with a score of 9 or 10, indicating that they are highly likely to recommend the company to others. These customers typically have higher retention rates, make more purchases, and contribute to the growth of the business.


Passives are customers who are neutral or unenthusiastic about their experiences with a company. They typically provide ratings between 7 and 8 in the NPS survey. Although not dissatisfied with the products or services, they are less likely to actively recommend the company compared to promoters. There is a risk that these customers can easily be swayed by competitors and may stop doing business with the company over time.

nps tool


Detractors are customers who are unhappy with a company’s products or services. They respond to the NPS survey with a score between 0 and 6, indicating a low likelihood of recommending the company to others. These customers usually have negative experiences and may actively spread negative word-of-mouth. It is crucial for businesses to recognize and address the concerns of detractors to improve customer satisfaction and prevent potential reputational damage.

Benefits of NPS Tools

Customer Feedback Analysis

NPS Tools are highly beneficial for companies aiming to better understand their customer experience. Through the collection and analysis of customer feedback, these tools enable organizations to identify areas of improvement and patterns in customer responses. This information can then be utilized to make informed decisions regarding product or service enhancements, ultimately improving the overall customer journey.

Improving Customer Experience

A crucial aspect of any successful business is the ability to provide a positive customer experience (CX). With NPS tools, companies can gain valuable insights into their customers’ preferences and pain points. By identifying key drivers of customer satisfaction, businesses can focus their efforts on enhancing the aspects that matter most to their clientele. Moreover, these insights can inform the development of targeted strategies for improving CX across various touch points, resulting in not only higher levels of customer loyalty but also potentially attracting new customers.

nps tool
Customers churning from your product

Reducing Churn

An essential aspect of any business is to maintain and, where possible, grow its customer base. NPS tools play a crucial role in helping companies address customer dissatisfaction and reduce churn by shedding light on the factors that may lead to customer attrition. By continuously monitoring feedback, taking appropriate actions to resolve issues, and proactively engaging with their customers, companies can reduce churn rates and foster long-term relationships. Ultimately, reducing churn not only helps maintain revenue streams but also contributes to the overall success and reputation of the organization.

Key Features of NPS Tools


A crucial aspect of NPS tools is their ability to seamlessly integrate with other software. Key integrations with CRM systems, analytics platforms, and marketing software enable businesses to better understand their customers’ experiences and react to feedback accordingly. By incorporating NPS data into the existing workflow, companies can efficiently improve customer satisfaction and retention.

Dashboards and Reporting

Another vital feature of NPS tools is their comprehensive dashboards and reporting capabilities. These user-friendly dashboards allow businesses to visualize their NPS data and track customer satisfaction trends over time. Additionally, real-time notifications and comprehensible reports enable fast decision-making and quick response to any arising issues.

nps tool
example of Rating Fish dashboard

Some NPS tools offer advanced reporting features, such as:

  • Customer segmentation, helping to target surveys and communications more effectively.
  • Customized views and filtering options for easy data analysis.
  • Benchmarking against industry standards to measure success and identify areas for improvement.

Survey Customization

Effective NPS tools should also provide adaptable survey templates to suit the specific needs of a business. By offering customization options, an NPS tool can help design surveys that not only accurately represent a company’s brand but also have the best chance of eliciting high-quality, actionable feedback.

Some key options for survey customization include:

  • A variety of question types and formats, allowing for more engaging surveys.
  • Conditional logic, to customize the survey experience based on specific user responses.
  • Branding elements, such as logos and company colors, for a consistent and professional look.

In summary, NPS tools should allow businesses to smoothly integrate with existing software, provide insightful dashboards and reporting, and enable the customization of surveys to obtain valuable customer feedback effectively.

Selecting the Right NPS Tool

When it comes to choosing the right NPS software tool for your business, there are several factors to consider. In this section, we will explore some of the most crucial aspects to help you make an informed decision, including pricing models, ease of implementation, and customer support.

Pricing Models

One of the first things to evaluate when selecting an NPS tool is its pricing model. Most NPS software tools offer different pricing plans to fit various business sizes and budgets. Some may provide a free trial period for you to test their features and functionalities before making any commitments. It’s essential to compare pricing plans across different tools to ensure you’re getting the best value for your money. Look for plans that offer cost-effectiveness, scalability, and flexibility to accommodate your business’s growth.

Ease of Implementation

The ease of implementation should also be taken into account when choosing an NPS tool. User-friendly interfaces, intuitive designs, and simple integration with existing systems are some factors to consider. Assessing the ease of deployment for the chosen NPS tool is crucial to prevent disruptions to your business operations. Opt for software that provides clear documentation, step-by-step guides, and user support to make the implementation process as smooth as possible.

Customer Support

Lastly, the level of customer support provided by the NPS software tool is an important factor to evaluate. Access to reliable support ensures that you can quickly and efficiently address any issues or questions that may arise while using the software. When assessing customer support, look for tools that offer a variety of channels such as email, phone, live chat, or a comprehensive knowledge base. A responsive and knowledgeable support team indicates that the software provider is committed to helping your business succeed with their tool.

By considering these factors, you can make a confident and informed decision when selecting the right NPS tool for your business. Remember to prioritize your organization’s specific needs and requirements before making your final choice.

Popular NPS Tools


Delighted is a user-friendly NPS software that helps businesses gather feedback and measure customer satisfaction. With its clean and modern interface, Delighted makes it easy to create and customize surveys for different platforms, like email and in-app. It offers real-time feedback and powerful analytics, allowing companies to identify areas for improvement and monitor the effectiveness of their customer experience strategies.


Qualtrics is a popular NPS tool known for its robust set of features and customization options. It enables organizations to design customized surveys, analyze data, and gain actionable insights that drive business growth. Qualtrics offers advanced segmentation and reporting capabilities and can integrate with various third-party software to complement existing customer experience management processes.


SurveySparrow is an omnichannel customer experience management software, with its NPS survey platform being a core feature. It enables businesses to create dynamic surveys and segment respondents to gather meaningful feedback. With SurveySparrow, organizations receive real-time insights and personalized customer reports that can help improve customer loyalty.


AskNicely is an NPS software that focuses on delivering actionable insights to help businesses improve customer loyalty. It offers a simple survey builder with particularly powerful follow-up and automation features tailored for NPS surveys. The platform also provides detailed reports and customer segmentation capabilities that allow businesses to easily analyze and act on collected feedback.

These NPS tools offer various features and capabilities that cater to different business needs. By using these tools, companies can effectively measure and improve their Net Promoter Scores and drive overall customer satisfaction.

Tips for Effective NPS Surveys

Multiple Channels

When conducting NPS surveys, it’s crucial to consider utilizing multiple channels to collect customer feedback. By doing so, you can achieve higher response rates and gather diverse insights. Channels may include email, mobile app, SMS, and website pop-ups. Remember that customer satisfaction is dependent on the quality of data collected; the more channels you use, the more accurate your NPS calculations will be.

Follow-Up Questions

Asking follow-up questions is an essential component of a successful NPS survey. Instead of merely asking the standard NPS question, “How likely are you to recommend our product/service to a friend or colleague?”, make sure to inquire why they gave that specific rating. You can use promotion.io to create targeted surveys asking for additional information. This information will enable you to better understand your customers’ needs and pinpoint areas for improvement.


Segmenting your survey response data is key to identifying patterns and trends. Break down your nps_question responses into groups based on factors like demographics, purchase history, or product usage. This will allow you to better understand the unique needs of each segment, create targeted marketing strategies, and address any concerns specific to each group.


Setting up automated notifications for your NPS survey results is an excellent way to encourage timely action from your team. Configure alerts for certain response thresholds or trends, ensuring that team members are notified when specific events occur. Swift response to feedback can lead to increased customer satisfaction and a higher overall NPS score.

Frequently Asked Questions

What are the top NPS software options?

There are several NPS software options available in the market to cater to various business needs. Some of the top choices include SurveySensum, HubSpot, and Hotjar. These tools offer a wide range of features and functionalities to help businesses track customer satisfaction and improve their products or services.

How does an NPS tool improve customer satisfaction?

NPS tools help measure customer loyalty and identify areas where improvements can be made. By asking customers a single question on their likelihood of recommending the product or company, NPS tools allow organizations to gauge overall satisfaction levels and identify potential issues. By acting on the feedback received, companies can enhance their products and services to better cater to their customers’ needs, ultimately leading to improved customer satisfaction.

Can NPS tools integrate with CRM platforms?

Yes, many NPS tools have the ability to integrate with CRM platforms. Rating Fish’s NPS software solution integrates directly into the Crisp platform that used by over 400,000 business today.

This integration enables organizations to efficiently manage customer feedback and align it with their existing customer relationship management strategies. The seamless flow of information between the CRM and NPS tools helps businesses track customer insights and take timely actions to address potential issues or concerns.

How is NPS calculated using software?

NPS software calculates the Net Promoter Score by asking customers a single question:

“On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”

The software then categorizes the responses into three groups: Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters, resulting in a score that ranges from -100 to 100.

What features should an NPS platform have?

An effective NPS platform should offer features that enable businesses to create custom surveys, send them at appropriate times, collect and store responses, monitor NPS evolution, and analyze responses from various angles. Additionally, the platform should also allow organizations to trigger different actions based on received answers and integrate with other tools in their ecosystem, as mentioned on the Omniconvert blog.

Are there any industry benchmarks for software NPS?

While there are no strict benchmarks for software NPS, organizations typically aim to achieve a positive score that is higher than their industry peers. Comparing NPS scores with competitors can provide valuable insights into a company’s performance within their market segment and help identify areas for improvement. It’s important to remember that NPS should be seen as an ongoing process that requires tracking and adjustments over time to maximize its effectiveness.

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